Project 290 team and Recycle King cast on the red carpet at the Indie Memphis Film Festival premiere, with models in vinyl-record-inspired headpieces and gowns.

Memphis based, mission driven.

Project 290 is a storytelling studio crafting narratives for organizations that move people. Turning purpose into visual moments that matter.

Origin Story

When I was a kid, my favorite movie wasn't made by Disney or Nickelodeon. It was made by my family. It was our family tapes.

Simple, everyday moments on VHS — filmed at 290 Sherrill Street, where our family gathered. My mom, my aunt, cousins laughing, my grandmother and great grandmother together. It felt like stepping into a time machine.

One of those tapes has the only video I've ever seen of my great grandmother. I wasn't even a thought at the time. But because someone recorded it, I still get to experience that moment.

A few years later, my grandmother gave me my first camera. I started recording everything.

It was never about the camera, the gear, or how it was shot. It was about how it felt.

That same instinct shows up whether we're behind the camera for a documentary, a brand campaign, an event, or a live music performance.

That same instinct shows up whether we're behind the camera for a documentary, a brand campaign, event, or a live music performance.

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Beale Street logo
logo of the Memphis Downtown Commission
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