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      <video:title>Reel</video:title>
      <video:description>Reel is a Memphis-based video, photography, and design production company dedicated to creative branding and visual storytelling. Let's work together to bring your project to life.</video:description>
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      <video:title>About</video:title>
      <video:description>Meet Project 290, a Memphis storytelling studio rooted in family, memory, and mission-driven video production for brands and organizations.</video:description>
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      <image:title>TIME MAGAZINE</image:title>
      <image:caption>Justin J. Pearson, Tennessee state representative and Memphis environmental activist, featured in Project 290's TIME Magazine documentary.</image:caption>
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      <image:caption>Memphian featured in Project 290's TIME Magazine documentary.</image:caption>
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      <image:caption>Protesters march outside the Shelby County Health Department holding signs and banners, part of Project 290's documentary for TIME Magazine on the xAI Memphis facility.</image:caption>
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      <image:title>TIME MAGAZINE</image:title>
      <image:caption>Protesters march outside the Shelby County Health Department holding signs and banners, part of Project 290's documentary for TIME Magazine on the xAI Memphis facility.</image:caption>
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      <image:caption>Memphian featured in Project 290's TIME Magazine documentary.</image:caption>
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      <image:caption>Sarah Houston, executive director of Protect Our Aquifer, featured in Project 290's TIME Magazine documentary.</image:caption>
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      <image:caption>KeShaun Pearson, founder of Memphis Community Against Pollution, consoling a Memphis resident in a TIME Magazine documentary by Project 290.</image:caption>
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      <image:caption>KeShaun Pearson, founder of Memphis Community Against Pollution, consoling a Memphis resident in a TIME Magazine documentary by Project 290.</image:caption>
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      <image:caption>Sarah Houston, executive director of Protect Our Aquifer, featured in Project 290's TIME Magazine documentary.</image:caption>
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      <image:caption>Aerial view of a wastewater treatment plant surrounded by greenery, with large circular tanks and several buildings, near a river at sunset.</image:caption>
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    <loc>https://www.project290.com/the-recycle-king</loc>
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    <lastmod>2026-06-23</lastmod>
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      <image:title>The Recycle King</image:title>
      <image:caption>Paul Thomas tips his hat in Handy Park during the final scene of Project 290's documentary, The Recycle King.</image:caption>
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      <image:title>The Recycle King</image:title>
      <image:caption>Paul Thomas searches through a storage unit for materials ahead of his upcoming fashion show, in Project 290's documentary, The Recycle King.</image:caption>
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      <image:title>The Recycle King</image:title>
      <image:caption>Paul Thomas tips his hat in Handy Park during the final scene of Project 290's documentary, The Recycle King.</image:caption>
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      <image:title>The Recycle King</image:title>
      <image:caption>A man wearing a cap and glasses sitting at a counter near large storefront windows, looking down at something on the counter inside a small shop. Outside, there's a busy street with buildings, a white van, and store signs.</image:caption>
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      <image:title>The Recycle King</image:title>
      <image:caption>Paul Thomas tips his hat in Handy Park during the final scene of Project 290's documentary, The Recycle King.</image:caption>
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      <image:title>The Recycle King</image:title>
      <image:caption>Poster on a glass window advertising a tribute to Memphis music by The Recycle King, featuring three women playing guitars in colorful, patterned outfits. The event is a fashion show, free to the public, scheduled for Sunday, October 10, from 2 to 4 PM at Handy Park, with sponsors listed at the bottom.</image:caption>
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      <image:title>The Recycle King</image:title>
      <image:caption>Babbie Lovett, an influential figure in the Memphis fashion scene, interviewed for Project 290's documentary, The Recycle King.</image:caption>
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      <image:caption>A woman wearing a black netted hat, dark lipstick, and earrings standing outdoors in an urban setting with old brick buildings.</image:caption>
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      <image:title>The Recycle King</image:title>
      <image:caption>Man showing something on his phone to two women, one holding a selfie stick, standing in front of a brick wall with graffiti art.</image:caption>
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      <image:title>The Recycle King</image:title>
      <image:caption>Behind the scenes of recycle king documentary for project unit unit</image:caption>
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      <image:title>The Recycle King</image:title>
      <image:caption>Scene from The Recycle King, a Memphis documentary by Project 290 following fashion designer Paul Thomas.</image:caption>
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      <image:title>The Recycle King</image:title>
      <image:caption>Behind-the-scenes view of a video shoot in a living room, featuring a woman sitting on a sofa, a person operating a camera, and crew members managing equipment with a large diffuser. The room has large windows with blinds, and the scene is lit with natural and artificial light.</image:caption>
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      <image:title>The Recycle King</image:title>
      <image:caption>Video editing setup featuring a monitor displaying a video clip of a man sitting in a room with wooden furniture and green blinds, a color grading node graph, and color waveforms, with a live view of the video on an external screen.</image:caption>
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      <image:title>The Recycle King</image:title>
      <image:caption>An elderly woman with white hair and an earring, sitting on a patterned yellowish sofa, looking at someone off-camera, in a softly lit room with a bright window.</image:caption>
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      <image:title>The Recycle King</image:title>
      <image:caption>A woman wearing a black mesh hat with an umbrella-like top, earrings, and dark feathered clothing, standing on a city rooftop with tall buildings in the background.</image:caption>
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      <image:title>The Recycle King</image:title>
      <image:caption>Close-up of a sewing machine needle and presser foot sewing fabric</image:caption>
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      <image:title>The Recycle King</image:title>
      <image:caption>The Recycle King premiere at the Indie Memphis Film Festival, a Memphis documentary by Project 290.</image:caption>
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      <image:title>The Recycle King</image:title>
      <image:caption>The Recycle King premiere at the Indie Memphis Film Festival, a Memphis documentary by Project 290.</image:caption>
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      <image:title>The Recycle King</image:title>
      <image:caption>The Recycle King premiere at the Indie Memphis Film Festival, a Memphis documentary by Project 290.</image:caption>
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      <video:title>The Recycle King</video:title>
      <video:description>A branded video by Project 290 spotlighting The Recycle King's work in Memphis — part of our portfolio of documentary-style branded content.</video:description>
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    <lastmod>2026-06-23</lastmod>
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      <image:title>YCC</image:title>
      <image:caption>Young Content Creators, a Memphis program by Green Dot Public Schools, captured in a branded sizzle reel by Project 290.</image:caption>
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      <image:title>YCC</image:title>
      <image:caption>Young Content Creators, a Memphis program by Green Dot Public Schools, captured in a branded sizzle reel by Project 290.</image:caption>
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      <image:title>YCC</image:title>
      <image:caption>Young Content Creators, a Memphis program by Green Dot Public Schools, captured in a branded sizzle reel by Project 290.</image:caption>
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    <image:image>
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      <image:title>YCC</image:title>
      <image:caption>Young Content Creators, a Memphis program by Green Dot Public Schools, captured in a branded sizzle reel by Project 290.</image:caption>
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      <image:title>YCC</image:title>
      <image:caption>Young Content Creators, a Memphis program by Green Dot Public Schools, captured in a branded sizzle reel by Project 290.</image:caption>
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    <image:image>
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      <image:title>YCC</image:title>
      <image:caption>Young Content Creators, a Memphis program by Green Dot Public Schools, captured in a branded sizzle reel by Project 290.</image:caption>
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      <image:title>YCC</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c5c5fa447d281e06914221/5ffa2834-cd09-4915-a446-8737118a8413/Still+2026-06-15+221623_1.5.1.jpg</image:loc>
      <image:title>Memphis Brew Hop</image:title>
      <image:caption>Brew Hop, a Downtown Memphis Commission event, captured by Project 290 across Memphis breweries.</image:caption>
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      <image:title>Memphis Brew Hop</image:title>
      <image:caption>Brew Hop, a Downtown Memphis Commission event, captured by Project 290 across Memphis breweries.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Memphis Brew Hop</image:title>
      <image:caption>Brew Hop, a Downtown Memphis Commission event, captured by Project 290 across Memphis breweries.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c5c5fa447d281e06914221/52815c24-7e82-48b7-bdd2-d426f9d605c0/Still+2026-06-15+221623_1.16.1.jpg</image:loc>
      <image:title>Memphis Brew Hop</image:title>
      <image:caption>Brew Hop, a Downtown Memphis Commission event, captured by Project 290 across Memphis breweries.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c5c5fa447d281e06914221/2f78c2fe-0859-401d-9f1d-b1f0cd8652df/Still+2026-06-15+221623_1.19.1.jpg</image:loc>
      <image:title>Memphis Brew Hop</image:title>
      <image:caption>Brew Hop, a Downtown Memphis Commission event, captured by Project 290 across Memphis breweries.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c5c5fa447d281e06914221/bd5a6d5b-d6c0-4f0f-8446-3f1732887cb0/Still+2026-06-15+221623_1.23.1.jpg</image:loc>
      <image:title>Memphis Brew Hop</image:title>
      <image:caption>Brew Hop, a Downtown Memphis Commission event, captured by Project 290 across Memphis breweries.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c5c5fa447d281e06914221/12909fe2-63c7-448c-b46f-a312034764e7/Still+2026-06-15+221623_1.25.1.jpg</image:loc>
      <image:title>Memphis Brew Hop</image:title>
      <image:caption>Brew Hop, a Downtown Memphis Commission event, captured by Project 290 across Memphis breweries.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c5c5fa447d281e06914221/b7b717a6-7d46-48ee-a4ce-b5c58942c40c/Brewhop-logo.png</image:loc>
      <image:title>Memphis Brew Hop</image:title>
      <image:caption>Brew Hop, a Downtown Memphis Commission event, captured by Project 290 across Memphis breweries.</image:caption>
    </image:image>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/62c5c5fa447d281e06914221/4072970d-d02f-415a-92fe-a814cafb1047/playlist.m3u8</video:content_loc>
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      <video:title>Memphis Brew Hop</video:title>
      <video:description>A social media promo by Project 290 for the Downtown Memphis Commission's annual Brewhawk event, filmed across six Memphis breweries.</video:description>
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  <url>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c5c5fa447d281e06914221/8df6dda1-42b4-4973-87fc-81b4caf0b0dc/Still+2026-06-25+000353_1.1.7.jpg</image:loc>
      <image:title>Team Max</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c5c5fa447d281e06914221/a9ce15f8-952c-4355-9862-7ec63e14c061/Still+2026-06-25+000353_1.1.10.jpg</image:loc>
      <image:title>Team Max</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62c5c5fa447d281e06914221/3c5c85fc-d477-43bb-9753-1591c41eef8c/Still+2026-06-25+000353_1.1.8.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62c5c5fa447d281e06914221/10d85313-e8f8-40bc-859d-8d234b3ab4b5/Still+2026-06-25+000353_1.1.3.jpg</image:loc>
      <image:title>Team Max</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62c5c5fa447d281e06914221/934af119-0a6b-49af-9c28-61a54826e465/Still+2026-06-25+000353_1.1.6.jpg</image:loc>
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      <video:title>Team Max</video:title>
      <video:description>A social media promo by Project 290 for the Downtown Memphis Commission's annual Brewhawk event, filmed across six Memphis breweries.</video:description>
    </video:video>
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  <url>
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    <priority>0.75</priority>
    <lastmod>2026-06-26</lastmod>
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      <image:title>Beale Street Live x Morning After Cub</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c5c5fa447d281e06914221/81b7a618-6926-408a-a8eb-589063f609dc/MAC+p_2.19.1.jpg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c5c5fa447d281e06914221/c42b828b-33a9-42e8-b141-bb17bae5c7a6/MACp4_1.344.1.jpg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c5c5fa447d281e06914221/30ab29f5-c4a4-4627-9a32-9f1bf1734398/MAC+p2+_1.2.2.jpg</image:loc>
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    </image:image>
    <image:image>
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